江汉大学学报(社会科学版)

随着农村网民规模增长、网络基础环境改善、农村居民收入稳步提高,农村电商市场展现出巨大潜力,农村市场正处在增长爆发期,正在成为网络消费的"新蓝海"。对于电商企业来说,物流的覆盖是市场拓展的基本保证,更是决胜农村市场的关键。面对我国农村电商物流体系中农村级站点缺乏的现状,解决这"最后一公里"问题是当务之急。农村合作站点这种新型物流模式或许可以提供新的思路,从而构建"场站共享、服务同网、信息互通"的农村电商物流发展新格局。

Along with the growth of the rural netizen population,the improvement of the network's basic environment,and the steady increase of rural residents' income,the rural market for e-commerce presents tremendous potential,experiencing an eruptive period and becoming a "new blue sea" for online consumption.To e-commerce businesses,logistical coverage is the basic guarantee for market exploration and the key factor to win the market.As there are scarce village stations in the logistic system,the "last kilometer" has become a problem to be solved quickly.Rural cooperative stations,a new logistic mode,may prove a new approach."Connected and shared stations,networks,and information" may form a new pattern for the development of rural e-commerce logistics.