江汉大学学报(社会科学版)

短视频作为视觉文化同互联网技术交融的最新产物，已然成为当下青年休闲娱乐的重要方式。但在资本增殖逻辑和媒介技术理性的谋合、文化消费主义与文化霸权主义的耦合、社会转型趋势同个体娱乐诉求的聚合下，短视频空间逐渐呈现泛娱乐化传播的景象。青年用户面临交织激荡的多元思潮、感性刺激的视觉狂欢、娱乐至上的欲望陷阱、虚幻失真的符号消费的冲击，导致其理想信念被侵蚀、理性思维被消解、价值取向被扭曲、审美情趣被异化，严重影响了当代青年的价值观塑造。对此，需要从加强主流价值引领、规范平台传播秩序、提升主体图像素养、完善社会治理体系等方面协同应对，引导广大青年树立正确的价值观，努力成长为堪当民族复兴大任的时代新人。

As the latest product of the integration of visual culture and Internet technology,short video has become an important way of leisure and entertainment for young people. However,with the collusion of capital multiplication logic and media technology rationality,the coupling of cultural consumerism and cultural hegemony,and the aggregation of social transformation trends and individual entertainment demands,the short video space gradually presents a scene of panentertainment dissemination. Young users are faced with the impact of diverse intertwined and exciting thoughts,the visual carnival of nastic stimulation,the desire trap of entertainment first,and the unreal and distorted symbol consumption. This leads to the erosion of their ideals and beliefs,the decomposition of their rational thinking,the distortion of their value orientation,and the alienation of their aesthetic taste,which seriously impairs the value shaping of contemporary young generations.In this regard,it is necessary to strengthen mainstream value guidance,standardize platform communication order, improve the image literacy of the subjects, and strengthen the social governance system. Their coordinated response can guide the youth to establish correct values and strive to become a person that can should up the responsibility of national rejuvenation in the new era.